Netradyne - Driver.i Revamp
Driver.i is a fleet safety app used by OTR truck drivers across the US. It tracks safety scores, logs hours, flags incidents, and surfaces coaching. Netradyne runs it for 3,000+ enterprise clients and 550,000 active vehicles. The brief was a redesign. What the research found made it a much harder problem than that.
The app wasn't failing because it was hard to use. It was failing because it was built for the wrong goal.
Drivers weren't avoiding it because the UI was bad. They were avoiding it because every interaction reinforced the same message: the app was watching, not helping. The score changed without explanation. Disputes went nowhere. Coaching was too long and too generic to finish. Three phases of research, across four sources, said the same thing consistently.
Fix trust first. Everything else is secondary.
The research produced seven design principles and all of them pointed the same way. Score transparency so drivers understand what happened. Dispute flows with visible status and a clear resolution path. Coaching tied to the specific event, under 90 seconds, surfaced at the right moment. Physical constraints treated as requirements, not edge cases. And a gamification layer that only works once trust is already there. The design strategy follows that order on purpose.
