Cars24 -AIRO
CARS24's GenAI team was building AI agents for lead engagement and customer support. Every pod did it differently. Every campaign required a tech handoff. And once something launched, there was no way to know if it was working. I joined as the design intern and led AIRO from the first wireframe to the shipped product. Six weeks, one designer, three types of users.
Every team wanted to launch AI campaigns. None of them could do it without looping in the tech team first.
I started by talking to the people who would actually use it. Product ops managers who wanted campaign autonomy. Business leads who needed their bots to sound right for their specific use case. Data analysts who had no way to define what success looked like. The answer was a modular platform with four connected pieces: Agents, Knowledge Base, Campaigns, and Analytics Pro. Each one built for a different user. Each one functional without the others.
The real design challenge was making AI configuration feel like filling out a form, not writing code.
Bot creation goes from zero to a live, testable agent through a stepwise flow. Campaign setup that previously ran through Excel back-and-forth now works in four steps. Non-technical pods build, configure, and launch without a single tech dependency. Analytics gives each team a custom rule engine so they define what success means for their own campaign. AIRO is live and in use across multiple pods at CARS24.
