Pick a goal. The platform works out the ads.
Endcap is a front-end prototype of a goal-based ads platform for a quick commerce marketplace. An advertiser picks a goal and gets a bundle of ad formats that work together, and every constraint comes with a one-click fix. The brand, the advertisers and every number are fictional and simulated.
See the ad from the shopper's side.
A shopper preview shows what a search looks like with ads in it, with a simple auction simulator behind it. Ads are ranked by bid and predicted click rate, and you can change the ad load and the relevance floor to see what each setting costs the shopper. A Learn page adds three short exercises and a plain-language guide to how the auction and the numbers work.
